Each entrepreneur is faced with certain basic marketing realities—what to sell, who to sell to, how to find buyers. This post reviews 4 principles of marketing strategy that help the owner to make crucial marketing decisions. In his video 4 Principles of Marketing Strategy Brian Tracy provides much needed information. The four priniciples are: Specialization, Differentiation, Segmentation, and Concentration. Most of our attention span is very short. We tend to avoid videos that are more than 3-5 minutes long. If that is you, sorry you don’t have time to invest in yourself. This video is under 30 minutes and can make the difference in achieving marketing success or failure.
I suggest that those who found this video helpful, download it and keep it as a resource while you implement the guidelines.
Hope you find this information useful.